Selling Snacks

 
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Snack foods have been marketed in Canada for almost a century. Ad campaigns have included “Buy Canadian! Support the war effort! Support local sports!” But what about Old Dutch potato chips? How have they advertised their products? And what did they have to do with the TV show Kids Bids?

EPISODE TRANSCRIPT


 

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EPISODE CREDITS

Written and narrated by Benoit Morham, Matthew Csuk, Kent Davies, and Janis Thiessen

Produced by Kent Davies

Interview participants: Bill Bashucky, Doug Krochak, Bebe Maqsood, and David Oye

Episode image: Kimberley Moore

Theme music: Robert Kenning

INTERVIEWS

Bill Bashucky, interviewed by Elizabeth Anne Johnson, December 10, 2013 in Winnipeg, MB. Digital Audio Recording. Snack Food Project, “Old Dutch Interviews," Oral History Centre Archive, University of Winnipeg, Winnipeg, MB.

Doug Krochak, interviewed by Sarah Story, November 24, 2014 in Winnipeg, MB. Digital audio recording. Snack Food Project, “Old Dutch Interviews," Oral History Centre Archive, University of Winnipeg, Winnipeg, MB.

Bebe Maqsood, interviewed by Sarah Reilly and Elizabeth-Anne Johnson, January 27, 2013 in Winnipeg, MB. Digital Audio Recording. Snack Food Project, “Old Dutch Interviews," Oral History Centre Archive, University of Winnipeg, Winnipeg, MB.

David Oye, interviewed by Sarah Story, December 11, 2014 in Winnipeg, MB. Digital Audio Recording. Snack Food Project, “Old Dutch Interviews," Oral History Centre Archive, University of Winnipeg, Winnipeg, MB.

MUSIC

A. A. Aalto - Admin, Bazaar , Constructivism , Entonces , Side Story, Sneak, Thereafter, Trot Tune

Blue Dot Sessions – Lumber Down, Mr. Mole and Son, Campfire Song 

Lee Rosevere – Curiosity, Quizitive

Podington Bear – 60’s Quiz Show 

RCA Victor Band. "The Maple Leaf Forever." 1927, AMICUS 3138677.

SOURCES

“The British Lion Roars Defiance,” Prestone Anti-Freeze advertisement. The Winnipeg Evening Tribune (October 17, 1941): 10. University of Manitoba Archives & Special Collections, accessed June 4, 2019.

Castelló, Enric and Sabina Mihelj. “Selling and Consuming the Nation: Understanding Consumer Nationalism.” Journal of Consumer Culture 18, 4 (2018): 558–576.

Jackson, Steven J. and David L. Andrews, eds. Sport, Culture, and Advertising: Identities, Commodities, and the Politics of Representation. London and NY: Routledge, 2005.

“An Old Favorite,” Canada Bread advertisement. The Winnipeg Evening Tribune (May 29, 1942): 3. University of Manitoba Archives & Special Collections, accessed June 4, 2019.

Pope, Daniel. “The Advertising Industry and World War I.” The Public Historian 2, 3 (1980): 4-25.

Thiessen, Janis. Snacks: A Canadian Food History. Winnipeg, MB: University of Manitoba Press, 2017.

“Worth Corrallin’ Anytime,” Ingersoll Cheese advertisement. The Winnipeg Evening Tribune (October 5, 1955): 19. University of Manitoba Archives & Special Collections, accessed June 4, 2019.